Ailsa Terrace, Portrush — Nestled Property Management
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Ailsa Terrace · Portrush · Management Proposal
nestled
Private & Confidential
20 Aug 2026
Management Proposal & Onboarding Pack

Ailsa Terrace Portrush

Everything we'll cover at sign-up — certification, compliance, rates, and what your property should earn.

Property
3 bed · sleeps 5
Status
New to short let
Management fee
15% flat
Projected net
£34,085 / yr
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01 — The Property

Ailsa Terrace

Three bedrooms.
Sleeps five.
Steps from the sand.

Accommodation
  • Bedroom 1 — King bed with private ensuite shower room
  • Bedroom 2 — Twin room, two single beds
  • Bedroom 3 — Single room
  • Family bathroom — Bath with overhead shower and screen
  • Top-floor living — Open-plan lounge, dining and kitchen
  • Three seating areas, feature fireplace, wall-mounted TV
  • Fitted kitchen — oven, hob, fridge/freezer, washing machine, dishwasher
  • Oak flooring, plantation blinds, gas central heating
Why it will let well
  • Sleeps 5 in three real bedrooms — captures families and two-couple groups, not just couples
  • Ensuite master — the single biggest driver of nightly rate uplift in this bracket
  • Top-floor living with light — photographs exceptionally well, which is most of the click-through battle
  • Walk to West Strand and town — no car needed once guests arrive
  • Royal Portrush on the doorstep — golf pays a premium and books midweek, filling the gaps leisure guests leave
  • Turnkey condition — furnished, finished, ready. No capital works needed

Honest read on the layout. The single room caps you at five guests, which sits you just below the six-sleeper comps that dominate Portrush search results. If that room can take a small double or a bunk, it moves you to sleeping six and lifts achievable nightly rate by roughly £20–£35 in peak. Worth a conversation — it is the cheapest revenue gain available on this property.

02 — Market Position

Where you sit

Live pricing, scraped for this pack. Not estimates.

We pulled every three-bedroom-plus entire-property listing across Portrush and the surrounding Causeway Coast for four separate weekends spanning a full year, then filtered to genuine like-for-like comparables — sleeping five to seven, rated 4.8 or above, with at least ten reviews.

Listings analysed
0
Four seasonal weekends, Oct 2026 – Jul 2027
Quality comparables
0
4.8★+ · 10+ reviews · sleeps 5–7
Portrush peak median
£0
Per night, July weekend
Portrush low median
£0
Per night, January weekend

Median nightly rate
by season

Peak16–18 Jul 27
£0
Late spring14–16 May 27
£0
Autumn16–18 Oct 26
£0
Low22–24 Jan 27
£0

Whole-region set: Portrush, Portstewart, Portballintrae, Bushmills, Castlerock, Ballintoy, Ballycastle and inland Causeway Coast. Bars scaled against a £450 ceiling. Nightly rate excludes cleaning and platform service fees.

Look closely. The medians barely move. This market prices February like July.

That is not a market being clever. It is a market of owners and small agents setting one rate and leaving it. It costs them twice — they undercharge badly in July when demand is scarce, and overcharge in January so the property sits empty.

This is the single biggest opportunity on your property. Dynamic, event-aware pricing is the core of what we do, and on a flat market it is close to free money.

Portrush town only —
the picture sharpens

Filter to Portrush, Portstewart and Portballintrae — properties genuinely walkable to a beach and a town, like yours — and a real seasonal curve appears.

PeakJuly · 8 comps
£0
Late springMay · 11 comps
£0
AutumnOctober · 12 comps
£0
LowJanuary · 16 comps
£0

Peak comparable count drops to eight. That is not a data gap — it is scarcity. Central Portrush is largely sold out for July weekends eleven months ahead, and the search results fill up with Ballintoy, Armoy and Dunseverick instead. Scarcity is exactly the condition where correct pricing pays.

Your direct competition

Live Portrush-area comparables for the peak July weekend, as listed on Airbnb.

PropertyLocationSleepsRatingReviews£ / night
Sea Breeze PortrushPortrush74.9519£373
Little Haven!Portrush64.95532£365
The Surfer's HousePortrush64.92120£296
Portrush's Coastal CovePortrush54.99171£295
Luxury Apt 1Causeway Coast64.97116£280
Modern 3-Storey HousePortstewart64.97214£215
Portstewart holiday homePortstewart64.94140£183
The Round HousePortballintrae55.0041£178

Look at Portrush's Coastal Cove. Sleeps five, exactly like you, achieving £295 a night in peak. That is your benchmark — and it is achievable on this property with the right listing, photography and pricing.

Our positioning recommendation: launch Ailsa Terrace in the upper-middle of the Portrush town set — above the tired stock, below the sea-view trophy properties — and move you up as reviews accumulate. Target blended annual rate: £185–£200 a night.

03 — Pricing

Rate card

Indicative opening bands. Repriced daily against live demand.

Event Peak
North West 200
NW200 week · New Year · major golf championship weeks. Portrush's highest-value dates of the entire year.
Midweek£250–300
Weekend£300–360
Min stay3–4 nights
Peak
High Summer
Mid July through late August, plus the Easter fortnight. Demand outstrips supply and central Portrush sells out months ahead.
Midweek£185–215
Weekend£230–270
Min stay3 nights
Christmas
23–27 Dec
Reliable family-gathering demand. Long stays, low turnover, strong rate. One of the few genuinely profitable winter weeks.
Midweek£195–230
Weekend£230–265
Min stay4 nights
High
Shoulder Peak
June · early July · early September · bank holiday weekends · Halloween. Strong demand without full peak scarcity.
Midweek£160–190
Weekend£200–235
Min stay2–3 nights
Shoulder
Spring & Autumn
April · May (non-event) · mid-to-late September · October. Golf and walking demand carries these months if priced properly.
Midweek£135–160
Weekend£175–205
Min stay2 nights
Low
Deep Winter
November · January · February · early March. Min stays relax to catch the one and two-night winter demand most owners never see.
Midweek£100–125
Weekend£140–170
Min stay2 nights
Swipe to explore all six bands
Events that move the needle
  • North West 200 — May. Portrush's single biggest rate weekend. Priced correctly it is worth more than the whole of February.
  • Golf championship weeks — Royal Portrush drives extraordinary rates, and strong midweek demand year-round.
  • Halloween — the north coast pulls heavily off Derry's celebrations.
  • New Year — reliably the strongest winter week.
How we actually price
  • Repriced daily, not seasonally
  • Live competitor availability tracking across Portrush
  • Booking-pace monitoring — we act early, not in the last fortnight
  • Orphan-night rules so a two-night gap still sells
  • Length-of-stay discounts tuned to what converts here
  • Event calendar loaded 12 months ahead
Guest-paid fees
  • Cleaning — set once our cleaning team has viewed the property. Paid by the guest, passed to the cleaners. Cost-neutral to you.
  • Linen & consumables — included within the cleaning fee
  • Damage protection — platform cover plus our deposit policy on direct bookings
  • No booking fees to you — platform commission comes off gross before ours
04 — Projection

What it earns

Month by month, built from the rate card.

£1.4k
J
£1.5k
F
£2.2k
M
£3.2k
A
£4.2k
M
£4.3k
J
£6.3k
J
£6.3k
A
£4.0k
S
£3.0k
O
£1.7k
N
£2.2k
D
Annual occupancy
0%
Mature year, all channels
Nights booked
0
Out of 365 available
Blended nightly rate
£0
Averaged across the full year — bang on the market median
Gross revenue
£0
Before management fee and platform commission

Three scenarios,
net to you

Conservative
£29,325
Net to owner
Gross revenue£34,500
Management fee 15%−£5,175
VATNone
Net to owner£29,325

Softer occupancy and a cautious rate strategy.

Target · Year 2
£34,085
Net to owner
Gross revenue£40,100
Management fee 15%−£6,015
VATNone
Net to owner£34,085

A settled listing with a full review history behind it.

Strong
£38,250
Net to owner
Gross revenue£45,000
Management fee 15%−£6,750
VATNone
Net to owner£38,250

Strong first season, a sixth sleeping space, a major golf year.

Year one will be lower, and we will say so plainly. A brand-new listing with no reviews takes three to four months to build ranking and social proof. Budget around £28,500 net for the first twelve months, then the figures above from year two onward. Any agent telling you a new listing hits mature numbers in month one is selling you something.

05 — Run it yourself

Live model

Drag the sliders. Every figure recalculates against our flat 15% fee in real time.

Nights booked223
Gross revenue£40,300
Nestled fee — 15%£6,045
Net to owner£34,255

Management fee 15% of gross accommodation revenue. Nestled is not VAT registered, so there is no VAT to add. Guest-paid cleaning is excluded from both gross revenue and the fee calculation. Illustrative only — not a guarantee of income.

06 — Commercial terms
15%
Flat · of gross accommodation revenue

No set-up fee. No listing fee. No photography fee. No monthly retainer. No exit penalty. And no VAT — we are not VAT registered, so 15% is the whole number.

If the property does not book, we do not get paid. Your incentive and ours point in exactly the same direction — that is the entire point of a percentage model.

How that compares
Traditional agenciesHoliday-let
35%
National STR brandsUK-wide
25%
Local full-serviceRegional
21%
NestledFull management
15%

On a £40,100 gross year, the gap between our fee and a 25% national brand is roughly £4,010 a year back in your pocket — before you account for the revenue difference proper pricing makes.

And that compares headline rates only. Ours is a flat 15% with nothing added; where an agency adds VAT to its fee, the real gap is wider again. Worth asking anyone you compare us against whether their number includes it.

Included in the 15%
  • Professional photography and full listing build
  • Listing copywriting, optimisation and ongoing SEO
  • Distribution across Airbnb, Booking.com, Vrbo and our direct site
  • Channel management and calendar sync — no double bookings
  • Dynamic daily pricing and revenue management
  • All guest communication, seven days a week
  • Enquiry screening and booking management
  • Check-in and check-out coordination
  • Cleaning and changeover scheduling
  • Linen and consumables management
  • Maintenance triage and contractor coordination
  • Review management and response
  • Monthly owner statement and annual accountant summary
  • Visitors' register captured automatically for every booking
Not included — recharged at cost
  • Cleaning — charged to the guest, not to you. Rate confirmed after our cleaners view the property
  • Consumables restock — typically £15–£25 a month
  • Maintenance and repairs — at contractor cost, no mark-up. Under £150 we authorise; above that comes to you first
  • Tourism NI certification — £40 to Tourism NI every four years. Optional: we handle the whole application for a one-off £150
  • Safety certificates — gas, electrical, PAT, fire risk and legionella are arranged and paid for by you (see section 08)
  • Utilities, rates, insurance, broadband — remain owner costs
  • Replacement furnishings — at cost, always agreed with you first

No hidden margins. We do not mark up cleaning, we do not mark up contractors, and we do not take platform kickbacks. Everything appears on the monthly statement at cost.

07 — The legal bit

Tourism NIcertification

Not optional. And Northern Ireland is different from the rest of the UK.

Every piece of tourist accommodation in Northern Ireland must hold a valid Tourism NI certificate before it can legally be let to visitors. This is a statutory requirement under the Tourism (Northern Ireland) Order 1992 — not a voluntary quality scheme, not a badge you can skip. Operating an uncertified unit is a criminal offence.

England, Scotland and Wales have nothing equivalent. It catches a lot of new owners out, which is why it is the first thing we raise on any new property — it needs to be underway from day one.

Legislation
Tourism (NI)
Order 1992
Administered by Tourism NI
Tourism NI fee
£0
Payable to Tourism NI. Per unit, minimum £40, maximum £350
Certificate validity
0 yrs
Statutory re-inspection every four years
Penalty if uncertified
£0
Fine and/or up to six months' imprisonment
The process — do it yourself, or we do it for you
Step 01
Application submitted
Online via forms.tourismni.com, in the owner's name. Straightforward if you want to do it yourself — or we complete and file it for you.
Step 02
£40 fee paid
One unit, so Tourism NI's minimum fee applies. Paid directly by you, or recharged at cost if we file on your behalf.
Step 03
Inspection arranged
Tourism NI's inspection team makes contact to book a visit. If we're handling it, we meet the inspector so you don't have to be there.
Step 04
Property inspected
Against the statutory minimum standards listed opposite. Worth walking that list yourself first — a failed inspection means waiting for another slot.
Step 05
Certificate issued
Valid four years. It must be displayed at or near the entrance alongside your tariff — that's a legal requirement, not a formality.
Step 06
Annual self-review
In each of the three years between statutory inspections, Tourism NI requires a brief self-review statement. Easy to forget — put it in the diary.

Typical timescale from application to certificate: 4–8 weeks, depending on inspector availability. Start it on day one — it sits on the critical path to going live.

Optional — £150 one-off

You can absolutely do this yourself. It is a form, a £40 fee and an inspection appointment, and plenty of owners handle it without any help. If you would rather not, we will take the whole thing off your hands for a one-off £150 — application filed, fee paid, inspector met at the property, pre-inspection walkthrough so nothing fails, and the certificate mounted with your tariff when it arrives.

That is a fee for our time, not a recharge. The £40 Tourism NI fee is included within it. Entirely your call, and it changes nothing else in the agreement.

Statutory minimum standards

The conditions the inspector assesses. From the photographs, Ailsa Terrace already meets every one.

  • Structurally safe and in good repair throughout
  • Good decorative order; access paths and grounds maintained
  • Kitchen with cooker, ventilation, refrigeration and washing machine
  • Bath or shower, WC and wash basin
  • Beds matching the stated guest capacity
  • Heating capable of reaching 18.5°C throughout
  • Adequate light fittings in all areas
  • Blackout curtains or blinds to all bedroom windows
  • Certificate displayed with tariff of charges
  • Visitors' register — name, address, arrival and departure dates, nationality

Visitors' register. A legal obligation and a common failure point at re-inspection. Our property management system captures every required field automatically for every booking and produces the register on demand. You will never have to think about it.

Offences worth knowing about

OffenceMaximum penalty
Operating tourist accommodation without a valid certificate£2,500 and/or 6 months
Failure to display the certificate at or near the entrance£2,500
Falsely claiming a grading the property does not hold£2,500
Displaying signage or grading not approved by Tourism NI£200
Failure to maintain a compliant visitors' register£200
Failure to notify Tourism NI of a change of ownershipImmediate notice required

Source: Tourism NI and gov.uk guidance on tourist accommodation certification in Northern Ireland, current at August 2026. Fees and penalties are set by Tourism NI and subject to change.

08 — Compliance & safety

Everything else

Certification is the headline requirement, not the whole picture. Tourism NI is explicit that inspection does not cover every aspect of the accommodation — the duty of care for guest safety sits with you as the owner, and it cannot be delegated to us.

We want to be straight with you about this. Some agencies imply they take on your safety compliance. We do not, and legally we could not. Arranging and paying for these certificates is your responsibility. What we will do is hand you the complete checklist at onboarding so nothing is a surprise.

RequirementWhat's neededFrequencyHandled by
Tourism NI certificateStatutory certification and inspection. £40 to Tourism NIEvery 4 yrsOwner £150 option
Fire risk assessmentWritten assessment. Interlinked smoke alarms, kitchen heat alarm, CO alarm, fire blanket, extinguisher, clear escape route, fire action noticeAnnualOwner
Gas safety certificateCP12 by a Gas Safe registered engineer — boiler, hob, any gas fireAnnualOwner
Electrical reportEICR by a qualified electricianEvery 5 yrsOwner
PAT testingPortable appliance testing on all supplied electricalsAnnualOwner
Legionella assessmentWater system risk assessment. Straightforward on a mains-fed property, but requiredEvery 2 yrsOwner
Public liability insuranceMinimum £2m, ideally £5m. Must specifically cover short-term holiday lettingAnnualOwner
Buildings & contentsStandard residential cover is void the moment you let short-term. Must be a holiday-let policyAnnualOwner
EPCEnergy Performance CertificateEvery 10 yrsOwner
Mortgage consentWritten lender consent to let short-term, if mortgagedOnceOwner
Freeholder consentWhere a lease or estate covenant restricts lettingOnceOwner
Rates classificationMay move from domestic to non-domestic rates once let commercially. Worth a conversation with LPSOnceOwner
HMRC declarationRental income is taxable. Furnished Holiday Lettings rules changed from April 2025 — your accountant should reviewAnnualOwner

The insurance one catches nearly everybody. A standard residential buildings and contents policy is invalidated the moment paying guests stay. If a guest is injured, or there is a fire, or water damage during a let, an insurer on a residential policy will decline the claim outright. This needs to be a specific holiday-let policy with public liability attached. We can point you at brokers who do this properly for north coast properties.

Good news on planning. Northern Ireland has no short-term-let licensing scheme of the kind now operating in Scotland, and Causeway Coast and Glens does not currently require planning permission for letting an existing residential property as self-catering accommodation. Tourism NI certification is the requirement. We monitor this — the Department for the Economy has consulted on reforming statutory regulation of tourist accommodation, and if anything changes we handle it.

09 — The service

What we do

Fully managed means fully managed.

Launch
  • Professional photography — interiors, details, drone exterior where it warrants it
  • Listing copy built for search, not for us to admire
  • Complete listing build across every channel
  • Amenity and inventory audit against guest expectation in this bracket
  • Welcome book and house guide, written and printed
  • Smart lock and self check-in setup
  • Tourism NI application handled for you, if you want it — one-off £150
Day to day
  • Every guest message answered, seven days a week
  • Enquiry screening — we decline the bookings that damage properties
  • Check-in and check-out coordination
  • Changeover cleaning scheduled and quality-checked
  • Linen supply and laundry management
  • Consumables kept stocked
  • Maintenance triage — small things fixed before they become reviews
  • Out-of-hours guest support
Revenue & reporting
  • Daily dynamic pricing against live market data
  • Weekly competitor benchmarking across the north coast
  • Minimum-stay and gap-night optimisation
  • Direct booking site to cut platform commission where we can
  • Review management — issues resolved before they are written
  • Monthly owner statement, itemised
  • Annual summary formatted for your accountant
  • Owner portal — your calendar and bookings, any time

You keep your own use of the property. Block any dates through the owner portal, at any time, no charge and no restriction. Our only ask is reasonable notice on peak weeks so we are not cancelling confirmed guests — which costs you money and costs the listing its ranking.

10 — Getting live

Three weeks

From signature to first booking. The property is already furnished and finished, so this moves quickly — the long pole is the Tourism NI inspection, which is why we start it on day one.

Day 1–2
Agreement signed
Management agreement executed and the owner information pack collected. Get the Tourism NI application in this same week — it has the longest lead time of anything on this list, so it should go first whether you file it or we do.
Week 1
Survey and compliance checklist
Full walkthrough against the statutory minimum standards. We flag anything needed before inspection — alarms, fire blanket, CO detector, fire action notice — and hand you the certificate checklist so you can get engineers booked. Inventory logged, keys and access sorted.
Week 1–2
Photography and listing build
Professional shoot, styled and shot in good light. Copy written, priced, and built across Airbnb, Booking.com, Vrbo and our direct site. Channel manager connected so calendars sync from day one.
Week 2
Operations set up
Cleaning team briefed and changeover checklist built. Linen stock in place. Smart lock fitted. Welcome book printed. Local contractors confirmed — plumber, electrician, joiner.
Week 2–3
Go live
Listings published and taking bookings. We do not wait for the certificate before advertising — we time the first arrival date to sit after certification is in hand.
Week 4–8
Inspection and certificate
Tourism NI inspector visits. Certificate issued and displayed at the entrance with the tariff. Diary the four-year re-inspection and the three annual self-reviews in between.
Month 2–4
Ranking and review build
The critical phase. We price deliberately keen at launch to buy occupancy and reviews, because ranking compounds. Expect below-target revenue in this window and above-target from month five. Rates step up as the review count climbs.
11 — Action list

From you

Documents
  • Proof of ownership — title deeds, Land Registry folio or completion statement
  • Photo ID and proof of address
  • Bank details for owner payouts
  • Existing insurance schedule, so we can check it covers short-term letting
  • EPC, if one exists
  • Any existing gas safety certificate, EICR, PAT or fire risk assessment
  • Mortgage lender consent to let, if mortgaged
  • Freeholder or management company consent, if the title requires it
  • Warranty or manual pack for boiler and appliances
Decisions
  • Pets — yes or no. Dogs lift north coast bookings noticeably in shoulder and low season
  • Stag and hen groups — our default is no, and we recommend keeping it that way in Portrush
  • Your own use — which weeks to block for the next twelve months
  • The single room — whether we convert it to sleep two
  • Parking — what is available, allocated or on-street. It materially affects the listing
  • Wi-Fi — is broadband installed, and what speed
  • Keys — how many sets, and confirmation we can fit a smart lock
  • Bin day — collection day and where the bins live

Terms at a glance

A summary. The full management agreement follows and takes precedence.

Management fee15% of gross accommodation revenue. Nestled is not currently VAT registered, so no VAT is charged on the fee
Set-up feeNone. Photography, listing build and certification handling all included
Initial term12 months from the date the listing goes live
Notice period90 days written notice by either party after the initial term
Exit feeNone. Confirmed forward bookings are honoured and settled normally
Owner payoutsMonthly by the 15th of the following month, with an itemised statement covering every booking, deduction and recharged cost
Owner useUnlimited and free. Blocked through the owner portal. Reasonable notice requested on peak dates
Maintenance authorityWe authorise repairs up to £150 without prior approval to protect guest experience. Above that comes to you first
DamageCovered by platform host protection and our security deposit policy on direct bookings. We pursue every claim on your behalf
InsuranceOwner maintains buildings, contents and public liability appropriate to short-term letting. Nestled carries its own public liability and professional indemnity cover
ComplianceSafety compliance — gas, electrical, PAT, fire risk and legionella — is arranged and paid for by the owner. Tourism NI certification is the owner's responsibility; Nestled will handle the application for a one-off £150 if requested
Next steps

Your property. Managed properly.

  • Agree the fee and confirm the decisions list — pets, groups, the single room, your own use dates
  • Sign the management agreement — today, or take it away and read it properly first
  • Send the document pack — ownership, ID, insurance, bank details. Everything else we chase ourselves
  • We file Tourism NI and book the shoot — both inside the first week. You are live inside three
Notes on the figures in this document Comparable pricing was gathered from live Airbnb listings on 19 August 2026 for four benchmark weekends: 16–18 October 2026, 22–24 January 2027, 14–16 May 2027 and 16–18 July 2027. Comparables were filtered to entire properties with three or more bedrooms, sleeping five to seven guests, rated 4.80 or above with a minimum of ten reviews. Nightly rates shown exclude cleaning fees and platform service fees. Revenue projections are illustrative estimates based on that comparable data and typical north coast occupancy patterns; they are not a guarantee of income, and actual results will vary with market conditions, property condition and guest demand. Certification requirements, fees and penalties are as published by Tourism NI and gov.uk and are current at the date of this document.
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